CONCEPT

Brand Story

toi moi means “you” and “me” in French.
It was born from a wish—that you may learn to cherish your everyday life,
and that I may find small sparks that help me love myself a little more.

The me who feels uncertain.
The me who wants to reach a little higher.
The me who can’t help but compare.
The me who dreams and longs.
The me who feels cute,
and the me who keeps moving forward, even in doubt.

We want to embrace you just as you are, to stay close to your heart and your everyday moments.
And we hope you can hold yourself with that same gentleness.
Because in the end, the only one who can bring you true happiness—is you.

Brand Story

toi moi means “you” and “me” in French.
It was born from a wish—that you may learn to cherish your everyday life,
and that I may find small sparks that help me love myself a little more.

The me who feels uncertain.
The me who wants to reach a little higher.
The me who can’t help but compare.
The me who dreams and longs.
The me who feels cute,
and the me who keeps moving forward, even in doubt.

We want to embrace you just as you are, to stay close to your heart and your everyday moments.
And we hope you can hold yourself with that same gentleness.
Because in the end, the only one who can bring you true happiness—is you.