Bonjour!
This is aveco, the founder and designer of toi moi ☺︎
As 2025 draws to a close, I hope you’re all doing well.
Here in Paris, the days grow shorter and the cold quietly settles in.
Please take good care of yourselves during this gentle shift of seasons.
During our recent launch, I was deeply moved by how many of you welcomed toi moi bijoux into your lives—far beyond anything I had imagined.
Messages like:
“It made my heart flutter the moment I saw it,”
“I felt wrapped in this wave of joy and wonder.”
Each of your warm words touched me deeply. Thank you, truly, from the bottom of my heart.
Now, a sudden question—did you believe in Santa Claus when you were little?
That white-bearded figure who slips down the chimney and leaves a wish by your bedside.
I’m a little shy to admit that I believed in Santa for a very long time, and even now, a part of me still wants to believe he’s out there.
As we grow older, many of us may look back on him with gentle nostalgia.
And yet, somewhere in our hearts, we still hope that a small “miracle-like presence” might visit us again this Christmas.
And now, to the main story.
This winter, toi moi is releasing a new collection that quietly captures the essence of the season.
Among them, I’d love to share with you four of my favorites—each inspired by the lights and snows of Paris, each carrying its own one-of-a-kind tale shaped by vintage materials.
1. Goutte du Soleil — Drop of Sunlight
A pair of earrings that reflect a single ray of winter light slipping through the Parisian sky.
Deep blue drops born in a 19th-century glass atelier meet the clarity of chandelier glass, adding a subtle glimmer of hope to everyday moments.
Within the blue and pale sky-colored drops, a touch of golden dust shimmers—like sunlight gently falling to earth.
2. Chanteuse de Neige — Snow’s Songstress
Earrings inspired by the lone voice that echoes in winter’s quiet.
The presence of large vintage chandelier glass paired with entre-deux decorative parts from the late 19th–early 20th century creates a refined, classical silhouette—a clear, dignified beauty.
3. Danseuse de Neige — Snow’s Dancer
Capturing the image of a dancer twirling lightly among falling snow.
Graceful entre-deux lines and softly swaying pearls bring a delicate brightness to the winter air.
Three pearls arranged at the bottom add an elegant, airy touch.
4. Lueur d’Hiver — Winter’s Gleam
A necklace inspired by the faint morning light that gently illuminates wintertime Paris.
Vintage glass pearls paired with a 19th-century French box clasp create a timeless, classic glow—warm enough to soften the stillness of the season.
May these four quiet winter stories bring a touch of beauty to your everyday life.
To you, who have done your very best through the swiftly passing days of 2025—
thank you for everything.
Please treat yourself, even just a little.
And may toi moi become a small “Santa from Paris” in your life this year.
toi moi