Hello ☺︎
My name is aveco, the designer behind the new brand toi moi.
First of all, thank you so much for visiting our website.
In this vast, vast world, I feel truly grateful to have crossed paths with you here, in this little world called toi moi.
I am beyond thrilled to share that our new brand toi moi has just been born, and that we have opened our online shop.
Allow me to take a moment to introduce the thoughts and wishes that inspired toi moi.
In French, toi means “you” and moi means “me.”
toi moi was named with the wish that:
— you may learn to love your everyday life a little more.
— I may find small reasons to love myself a little more.
The insecure me,
the me who wants to stand a little taller,
the me who compares myself to others,
the me who dreams,
the me who feels cute,
the me who stumbles yet keeps moving forward.
There are many versions of “me.” And that’s perfectly okay.
I hope you too will recognize your true self and embrace it with kindness.
Because in the end, only I can bring happiness to myself.
We created toi moi with the desire to be by your side, affirming who you are and gently accompanying your heart and your everyday moments.
Our jewelry is crafted by giving new life to vintage pieces we encounter in Paris and across Europe—such as chandelier glass that once lit up the world over a century ago.
Jewelry that transcends time and place, waiting for you to weave your own story into it.
May these small fragments of light, once part of a forgotten chandelier, now shine with you.
Through this newsletter, we’ll be sharing:
Updates and news about upcoming events
Stories behind new pieces and collections
Together, we hope to nurture toi moi into a brand that walks alongside you, always close to your everyday life.
Thank you warmly for your support.
The Birth of a New Brand & Our Online Shop Opening
